Soul-inspired, heart-led businesses  of any type will benefit from this bootcamp. Some common examples include yoga and meditation teachers, psychologists and social workers, herbalists, birth or death doulas, and energy healers.

However, people working in other industries can also be SOULopreneurs, e.g., art or music teachers, nutritionists, naturopaths, massage therapists, landscape architects, officiants, personal trainers, keynote speakers, content creators and influencers, course creators, and coaches; it just depends on their values and inner motivations.

Not-for-profit organizations can benefit as well, if they are operating a social enterprise, promoting free programs and services, or seeking grant or sponsorship funding.

Long-term plans tend to be vague and imprecise because it is difficult to predict with reasonable accuracy what will be going on during that amount of time. So much is in flux in small business and it's best to be nimble and responsive, which a 12-week planning horizon encourages.

Planning for just 12 weeks at a time provides clarity about what matters most and helps you focus by providing a sense of urgency to take action now (and not think, oh I'll get to that later).

The best time to map out your marketing channel and tactic priorities is as soon as possible.

If you're available for the current bootcamp dates, I encourage you to jump on board now. Don't wait for some future time when you think you'll be more “ready.”

Having a plan to guide your marketing efforts is valuable at all stages of your business journey.

And, your plan doesn't need to start at a typical time, like the beginning of a month or the start of a traditional business quarter. The best start time is always NOW.

The challenge is intended to provide structure and motivation because it has an end date. You have five days to work through the content and get a plan to me if you want to take advantage of the bonus and receive a personalized review of your plan from me. However, you'll have 30-day access to the videos and handouts in the challenge online space so that you revisit the material again if you like, or in case you need to work at a slower pace for any reason. Please note that access directly to me for questions and feedback is limited to the challenge period, though.

I ask that you please not share any of the challenge content with others. The challenge is priced very affordably because it is intended for just one person. I hope that if you have friends or colleagues that you think would benefit from the challenge that you'll encourage them to participate themselves. I deeply appreciate referrals!

If you do not submit your plan to me by end of day Sunday, you will not receive feedback. You may submit a very rough draft if you haven't firmed up your decisions by Sunday, as feedback on that will still be helpful.

Keep in mind that the offer for me to review your plan is literally a bonus, in that the rest of the challenge content will be very helpful on its own. And the challenge is priced to provide great value even if you don't end up getting a personalized review.